"Uncovering Lincoln" ad campaign boosts sales 30%

2570 Views 5 Replies 4 Participants Last post by MKZFan, Nov 16, 2013

alcatraz

Discussion Starter · Nov 13, 2013

It's no secret that Lincoln has been struggling in the sales department for the past few years. , but October was a strong month for the brand due to the success of a marketing blitz.

The MkZ was the driving force behind the strong sales figures for October. Sales of the MKZ were up 70% over a year ago, although those numbers may be slightly misleading since a new model hit the market earlier this year.

Lincoln launched an ad campaign called "Uncovering Lincoln" for the MKZ in early October, and Lincoln sales and service chief Kevin Cour is happy wit the results.

After month after month of struggling with its sales figures, Lincoln can take a moment to catch its breath again with a 30% gain in sales for the month of October. Last month Lincoln sold fewer than 6,500 new cars and its overall sales are down about 6% so far this year.

Can a good marketing campaign really work wonders for Lincoln? What should Lincoln do to continue this upwards trend?

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golfball

· #2 · Nov 13, 2013

Yea I've noticed lots of Lincoln ads on TV recently.

The push before the holidays I guess.

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MKZFan

· #3 · Nov 13, 2013

I expect them to release a lot of commercials for superbowl, good chance they're working on them as we speak. The MKC will be a good model to promote as it seems they put their all into it.

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golfball

· #4 · Nov 14, 2013

I think we can expect to see lots of concentration on the MKC. It seems to be a very popular car since its announce. Lots of chitter chatter.

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Truthiness

· #5 · Nov 14, 2013

I'm sure that Lincoln is happy about that. It needed a winner with the MKC. And i think that it is a pretty good looking vehicle. I'm sure if they push it hard with advertisements that they can make it sell moderately well. Maybe even better than the MKZ.

The glass roof is really nice.

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MKZFan

· #6 · Nov 16, 2013

Truthiness said:
I'm sure that Lincoln is happy about that. It needed a winner with the MKC. And i think that it is a pretty good looking vehicle. I'm sure if they push it hard with advertisements that they can make it sell moderately well. Maybe even better than the MKZ.

The glass roof is really nice.

got to love everything about the MKC, these pictures show some of the best angles of it.
hopefully the glass roof makes it to production

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