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Discussion Starter · #1 ·
MKZ saw 15% greater volumes compared to the outgoing model and Lincoln dealers enjoyed a $6000 bump in average transaction prices on the MKZ.

gettin there...
 

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Discussion Starter · #6 ·
Overall sales of Lincoln vehicles have been declining steadily over the past several years though.

2013: 81,694
2012: 82,150
2011: 85,643
2010: 85,828
2009: 82,847
2008: 107,295
2007: 131,487

I think that the success is mostly because of an increase in price for the MKZ. Lincoln is going to need to get volume up a bit more in the next phase of its resurrection.
08 to 09 drop is due to the death of the Town Car. Otherwise they've been holding in the mid-low 80's
 
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