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If the Lincoln motto is true then they are just selling themselves short. If they expect to make more sales instead they should make the vehicle for just about anybody who is looking for a luxury vehicle.
It is a balance. You want to appeal to as many people as possible, but if you try to appeal to everyone, you can end up not appealing to anyone. That is why car companies have so many different models these days. Lincoln doesn't strike as doing particularly well right now, so maybe we will see a shake up in the near future.
 
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