They lowered the price of the MKZ hybrid becasue no one was buying them. Ford dealers had hybrids rotting on the lot and they needed a way to get them GONE. Easiest solution, give the MKZ hybrid a price cut...You can see what Lincolns game plan is for their hybrid MKZ. They want every one to buy the hybrid instead of the base. Like honestly for the same price who wouldn't. The MKZ's flaws are showing up in the light now though. With more people getting them the amount of dissatisfaction will rise in numbers.