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Discussion Starter · #1 ·
Lincoln doesn't build cars for everyone. Instead, they want to build cars that will be everything for a select few. I'd say the MKZ fits that mantra as few are actually fully satisfied with their purchase ;)
 

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Lincoln doesn't build cars for everyone. Instead, they want to build cars that will be everything for a select few. I'd say the MKZ fits that mantra as few are actually fully satisfied with their purchase ;)
So only a select few will want Lincolns and you're saying that out of those very few are fully satisfied with their purchase. Isn't that a bad thing. If Lincoln is going after a small market, it at least needs to please with the vehicles it does sell.
 

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So only a select few will want Lincolns and you're saying that out of those very few are fully satisfied with their purchase. Isn't that a bad thing. If Lincoln is going after a small market, it at least needs to please with the vehicles it does sell.
That's exactly what ZEP means! I was so looking forward to my new MKZ and unfortunately I am one of those who is VERY DISSATISFIED with my purchase. Such a shame Ford is screwing this up so bad. It is a beautiful car to look at, just don't touch it because it may fall apart!
 

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That's exactly what ZEP means! I was so looking forward to my new MKZ and unfortunately I am one of those who is VERY DISSATISFIED with my purchase. Such a shame Ford is screwing this up so bad. It is a beautiful car to look at, just don't touch it because it may fall apart!
 

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That's exactly what ZEP means! I was so looking forward to my new MKZ and unfortunately I am one of those who is VERY DISSATISFIED with my purchase. Such a shame Ford is screwing this up so bad. It is a beautiful car to look at, just don't touch it because it may fall apart!
I have yet to pick up a MKZ at the moment. What is it really that you are dissatisfied with? You have me worried now, I have been positive looking in to get one. Can you go through some of the bad things that we all should know about?
 

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If the Lincoln motto is true then they are just selling themselves short. If they expect to make more sales instead they should make the vehicle for just about anybody who is looking for a luxury vehicle.
 

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If the Lincoln motto is true then they are just selling themselves short. If they expect to make more sales instead they should make the vehicle for just about anybody who is looking for a luxury vehicle.
It is a balance. You want to appeal to as many people as possible, but if you try to appeal to everyone, you can end up not appealing to anyone. That is why car companies have so many different models these days. Lincoln doesn't strike as doing particularly well right now, so maybe we will see a shake up in the near future.
 

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From what i've heard, the MKZ's features and technology are the biggest draw to the car. If you want all the latest gizmos and gadgets, this is the car for you. It is not great looking though (although the interior is nice.)

I am surprised to hear that it is not holding up well when driving.
 

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Well since they have announced the changes in price for the MKZ hybrid to be the same as the base I think that made a bunch of consumers flock to the MKZ. And maybe for some who had no interest in the hybrid but was drawn to it for the price.
 

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You can see what Lincolns game plan is for their hybrid MKZ. They want every one to buy the hybrid instead of the base. Like honestly for the same price who wouldn't. The MKZ's flaws are showing up in the light now though. With more people getting them the amount of dissatisfaction will rise in numbers.
 

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Discussion Starter · #11 ·
You can see what Lincolns game plan is for their hybrid MKZ. They want every one to buy the hybrid instead of the base. Like honestly for the same price who wouldn't. The MKZ's flaws are showing up in the light now though. With more people getting them the amount of dissatisfaction will rise in numbers.
They lowered the price of the MKZ hybrid becasue no one was buying them. Ford dealers had hybrids rotting on the lot and they needed a way to get them GONE. Easiest solution, give the MKZ hybrid a price cut...
 
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