It doesn't look like a hearse, but it does look like a car that a funeral home director would drive. Or what the hearse driver drives in when he isn't driving the hearse. It makes it slightly less impressive having numbers like that when you consider what you are comparing it to. Obviously the redesign was needed and has been somewhat effective.
Slightly better news for Lincoln and the MKZ
So September was actually a really good month for Lincoln and its MKZ. The MKZ sold 12% more vehicles this September than last September. That is 2874 MKZs sold for the month. And, overall, MKZ sales are up 1% from last year at this point. I take that as a win for Lincoln. Hopefully things continue in the right direction.
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It's not bad news, but it is as close to bad news as possible without being bad news. I think that Lincoln is starting to figure out what it needs to do in order to get out of its slump in the future. More models that people actually want to buy!
Like Infiniti, Lincoln should plan to put out plenty of new and improved models over the next little while.
Like Infiniti, Lincoln should plan to put out plenty of new and improved models over the next little while.
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