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"Sell Me an MKZ"

3905 Views 8 Replies 5 Participants Last post by  MKZFan
The benefits of Lincoln's MKZ are outlined by Consumer Marketing Manager Dan Brady to Fox Business correspondent Stuart Varney.
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The MKZ marks the beginning of Lincoln Motor Company's reinvention. While Hybrids are usually offered at a 3,000 premium, the 2014 Lincoln MKZ hybrid is the first time the hybrid model is priced the same as the standard, non-hybrid version. The MKZ starts around $36,800.
Lincoln is moving anywhere from 500 to 800 hybrids a month, with about 15-20% of Lincoln's sales coming from the MKZ as a hybrid. Lincoln recently announced they would be doubling hybrid production capacity.
The hybrid boasts impressive fuel economy as well. During testing, fuel economy ranged from upper 30s to low 50s, usually claiming 45 mpg regardless of city/highway driving. EPA certified and tested, the hybrid is equipped with a smart guage and an Eco Guide that gathers information and data to show you how you're using your vehicle. The Eco Guide can adjust power settings to conform to your driving, save on energy and maintain desirable fuel economy. With all these features and such a luxurious look, it's easy to fall for the MKZ.
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