I like it, the commercial create a bit of an emotional feel since they are relating the MKZ to non-automotive things we're already familiar with and that gives us a better understanding of the MKZ.
Saying things like "it's a pheonix with 4 wheels" , " its a ahawk with night vision goggles", etc is quite powerful if you ask me!
Saying things like "it's a pheonix with 4 wheels" , " its a ahawk with night vision goggles", etc is quite powerful if you ask me!
