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Seems like Lincoln along with Oldsmobile are trying to shake off the stereotype of being for the mature crowd only. It was a different time in the 90s and this is where they are suffering with that pass due idea. The MKZ does have potential to draw in the younger crowd but not the price. After said and done the new 2013 Lincoln MKZ could go up to $40,000 after said and done.
 
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