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Jim Farley had been leading the Lincoln brand since 2012, but he will now revert to his role as executive vice president of marketing-sales and service."Now is the right time for the next chapter in accelerating Lincoln as a world-class luxury brand. Kumar has more than 25 years of global product and business experience, including leading engineering for all of our Lincoln vehicles today. Being our dedicated senior Lincoln leader will serve our clients, employees and dealers extremely well going forward.