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Discussion Starter · #41 ·
I think at a certain point its not about the more tangible differences between cars, and its more about how inspired people are by the vehicle. People are less moved by the Lincoln brand, they don't find Lincolns iconic anymore. Lincoln needs to come up with something that is signature again. It needs to do something better than every other company does.
 

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don't worry, lincoln/ford is working on something, big changes take a lot of time to become a reality. i know for a fact it took lexus 10 years to develop the Lexus LFA, just look where they were 10 years ago. in 2003 their cars were boring, which reminds me a lot about Lincoln right now.

How I see it, the current Lincoln is the Lexus of 10 years ago.
 
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