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Why did the head of Lincoln say that Lincoln was not real luxury? He is right, but that doesn't mean he should say it out loud. Making such a statement immediately lowers the reputation and value of Lincoln's vehicles. He basically admitted that they are over-priced. Some PR person at Ford is not very happy about that statement.
 

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honestly it really depends what you consider luxury. there is no definition of what makes a car a luxury car
Luxury is more of a feeling. You just know if something is luxurious or not. It doesn't have to cost a lot, it doesn't have to have every option. It could, but it doesn't have to. It just needs to be a nice vehicle. I think some type of status is common across all luxurious items though.
 

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This is why they have different classes of luxury. Anyone familiar with cars won't put the luxury of a brand new Mercedes in-line with an Acura. One is entry-level luxury (Acura) and the Mercedes is high-end luxury. Even a brand new HONDA with leather seats and leather on the door panels can be considered luxurious to some, but to some guy driving a 2013 S-Class it's an imitation of luxury.
This is what I mean about luxury being a feeling. It's in the eye of the beholder. One man's luxury is another man's trash.
 

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Sadly, I think a lot o people would rather have a Ford Fusion than a Lincoln MKZ. Ford's reputation is far superior to its struggling luxury brand. If you get the Fusion fully loaded I'm sure that it is still a really nice vehicle. Probably very comparable to the MKZ.

****, in Europe the Fusion is called the Mondeo and it gets its own Black Label treatment.
 
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