[alcatraz]

I would hate it if they called the new Lincoln 2 door an MKZ Coupe, it needs a name of it's own without any sedan version related to it.

If the coupe were to basically be the MKZ sedan, just in coupe form, I think that calling it the MKZ Coupe would make perfect sense. It would be the MKZ for people who want a coupe. I think that changing the name from that would confuse consumers, and make them expect something that is a bigger departure from the MKZ sedan.

 

[alcatraz]

Ford could always consider using different materials. Carbon fiber or aluminum are a lot lighter than steel for the frame.

I guess all that luxury and technology is heavy.