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Who are the competitors to the 2013 Lincoln MKZ? How would you compare Lincoln quality compared to cars in the same class and price range?

Where do you rank Lincoln compared to companies like Acura, BMW, Cadillac, and Mercedes?

To be honest, until I heard about the MKZ, I didn't' really pay Lincoln cars much attention. So I'm a bit curious to how people view their company and products.
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