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Discussion Starter · #21 ·
I am surprised that those vehicles sell very well these days though. I want to meet these gas-guzzler buying families.

If they are still helping a companies bottom line then you can't blame the company for keeping them around, but you have to figure that they are on there way out in the near future.

A new flagship model from Lincoln would be nice to see, and maybe a crossover as well.
well no they dont sell necessarily well but you have to figure, Expedition retails for $40k and Ford usually averages a 10% margin on NA vehicles, the Navvy is the same truck with a few more whistles yet retails for $90k, Its more than a 50% margin for Lincoln i believe. One could easily assume the Navigator is 2.5x more profitable for Lincoln than the Nav is for Ford.

I also have to think that profit from selling one Navigator is equal to profit on 3-4 MKZ sales if not more. Fascinating industry to say the least.
 

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well no they dont sell necessarily well but you have to figure, Expedition retails for $40k and Ford usually averages a 10% margin on NA vehicles, the Navvy is the same truck with a few more whistles yet retails for $90k, Its more than a 50% margin for Lincoln i believe. One could easily assume the Navigator is 2.5x more profitable for Lincoln than the Nav is for Ford.

I also have to think that profit from selling one Navigator is equal to profit on 3-4 MKZ sales if not more. Fascinating industry to say the least.
Even if the market does not cause Ford to stop making the Navigator, soon fuel efficiency regulations will make it obsolete. Unless the Navigator gets far more efficient (which would be a good thing) I think it will be killed by the government in the next decade.
 

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Discussion Starter · #24 ·
The CAFE regulations are in effect but it is a constantly moving target. Makers are supposed to be getting more and more fuel efficient. They should all be working towards the new number that will take effect in about 5 years, right now they have a plateau to operate on from the last target window.

As for the government they actually have no say as to what vehicles a company makes, so no they cant come in and order Lincoln to kill the Navigator but they can make it difficult to fit the navigator in the lineup. CAFE is an average fuel economy for a makers entire portfolio of vehicles. So you can have a lineup of highpowered performance vehicles and small engined city cars to offset each other. Aston Martin produces the Cygnet which is a rebranded Toyota IQ just to help their CAFE number.

Besides the Navigator could become a Hybrid or an EV and wouldnt have to go anywhere.

We should support gas guzzlers, without the polar caps melting theres no way we can get to all that cheap easy oil burried up there /s ;)
 
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