well no they dont sell necessarily well but you have to figure, Expedition retails for $40k and Ford usually averages a 10% margin on NA vehicles, the Navvy is the same truck with a few more whistles yet retails for $90k, Its more than a 50% margin for Lincoln i believe. One could easily assume the Navigator is 2.5x more profitable for Lincoln than the Nav is for Ford.I am surprised that those vehicles sell very well these days though. I want to meet these gas-guzzler buying families.
If they are still helping a companies bottom line then you can't blame the company for keeping them around, but you have to figure that they are on there way out in the near future.
A new flagship model from Lincoln would be nice to see, and maybe a crossover as well.
I also have to think that profit from selling one Navigator is equal to profit on 3-4 MKZ sales if not more. Fascinating industry to say the least.