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MKZ Black Label

11805 Views 23 Replies 9 Participants Last post by  zep
The new Lincoln Black Label collection is all about personalization, Three new interior packages have been created with an eye on sophisticated materials and top-drawer clientele. The Lincoln Black Label will eventually be available on every new Lincoln, just the MKZ for right now though. Pricing unannounced.

Lincoln desperately needs to do something, Automotive News pointed out that "sales of the Ford Fiesta subcompact outsold the entire Lincoln brand in July."

The First interior dubbed "Center Stage," features Jet Black interior contrasted with a Foxfire Red headliner. Lincoln says its supposed to evoke the feeling of being in a theater.

"Indulgence" is inspired by chocolate It features special leather and the Ziricote wood trim used on high-end yachts

"Modern Heritage" has a modern look with a black-and-white cabin.

When the line debuts, Lincoln says Black Label experts will help to guide a customer through the process of selecting custom materials for their cars. This is certainly a step in the right direction in adding a touch of class to the shopping experience, too many shoppers view Lincolns as glorified Fords and find it difficult to justify the premium tag of the Lincoln. MKZ has had a tough go of distinguishing itself from the Ford Fusion...

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Yes a failed marketing scheme can be just as damaging as the exterior of the car but the MKZ does look good for what it is. I like being able to pick and choose maybe not like a wedding planner but options are always best.
failed marketing scheme definitely doesn't help them especially when they're trying to save themselves from hitting the chopping block. if they keep this up it won't look good.
I have a feeling the chase is cutting close for the chopping block. If they don't find a solution quickly it could be all she wrote.
The whole program is still a bit mysterious.
I'm starting to think if the black label for the MKZ even exist or was ti just an idea thought up by the designers from the studio.
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