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MKZ Black Label

11805 Views 23 Replies 9 Participants Last post by  zep
The new Lincoln Black Label collection is all about personalization, Three new interior packages have been created with an eye on sophisticated materials and top-drawer clientele. The Lincoln Black Label will eventually be available on every new Lincoln, just the MKZ for right now though. Pricing unannounced.

Lincoln desperately needs to do something, Automotive News pointed out that "sales of the Ford Fiesta subcompact outsold the entire Lincoln brand in July."

The First interior dubbed "Center Stage," features Jet Black interior contrasted with a Foxfire Red headliner. Lincoln says its supposed to evoke the feeling of being in a theater.

"Indulgence" is inspired by chocolate It features special leather and the Ziricote wood trim used on high-end yachts

"Modern Heritage" has a modern look with a black-and-white cabin.

When the line debuts, Lincoln says Black Label experts will help to guide a customer through the process of selecting custom materials for their cars. This is certainly a step in the right direction in adding a touch of class to the shopping experience, too many shoppers view Lincolns as glorified Fords and find it difficult to justify the premium tag of the Lincoln. MKZ has had a tough go of distinguishing itself from the Ford Fusion...

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It has to be pretty customizable. Not making it customizable would be a tragic mistake.

All of the themes are really nice looking. I can't choose a favorite. This makes me hope that you can pick and choose your favorite parts from each of the themes to make your perfect set-up.

The exterior color of the car would have a big influence on which interior theme I choose.
Yea man, id love my MKZ problems and all if i could match the modern white leather with that firefox red headliner
They shouldn't stop here with the black label they need more firepower than this.

What else could they possibly do to help amp up the brand?
build good cars....

In all seriousness the MKC crossover is going to be very competitive, aiming at Mercedes GLA, x1 and Q3 eventually. I'd like to see lincoln get a flagship above the MKS, kill the navigator, and use the Mustang platform for something.

The Ford parts bin is waiting to be raided, there's gold lying around they just have to put it all together...

MKZ was a rush i think, they needed MKZ out to buy them as much time as possible. When the rest of the new models trickle in I'm confident we'll be surprised at how Lincoln has stepped thier build quality up as well as figuring out how to differentiate from Ford models better.

If that doesnt happen then Lincoln will certainly be finished... They need to follow the Cadillac example, even Buick for that matter. Both brands are experiencing quite the renaissance. The Caddy ATS has 75% of buyers new to the brand and Buick is seeing ~50% of its cars bought by shoppers under 55... compared to Lincoln selling 42% of its inventory to Seniors....

But their both building exciting cars right now...
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I am surprised that those vehicles sell very well these days though. I want to meet these gas-guzzler buying families.

If they are still helping a companies bottom line then you can't blame the company for keeping them around, but you have to figure that they are on there way out in the near future.

A new flagship model from Lincoln would be nice to see, and maybe a crossover as well.
well no they dont sell necessarily well but you have to figure, Expedition retails for $40k and Ford usually averages a 10% margin on NA vehicles, the Navvy is the same truck with a few more whistles yet retails for $90k, Its more than a 50% margin for Lincoln i believe. One could easily assume the Navigator is 2.5x more profitable for Lincoln than the Nav is for Ford.

I also have to think that profit from selling one Navigator is equal to profit on 3-4 MKZ sales if not more. Fascinating industry to say the least.
The CAFE regulations are in effect but it is a constantly moving target. Makers are supposed to be getting more and more fuel efficient. They should all be working towards the new number that will take effect in about 5 years, right now they have a plateau to operate on from the last target window.

As for the government they actually have no say as to what vehicles a company makes, so no they cant come in and order Lincoln to kill the Navigator but they can make it difficult to fit the navigator in the lineup. CAFE is an average fuel economy for a makers entire portfolio of vehicles. So you can have a lineup of highpowered performance vehicles and small engined city cars to offset each other. Aston Martin produces the Cygnet which is a rebranded Toyota IQ just to help their CAFE number.

Besides the Navigator could become a Hybrid or an EV and wouldnt have to go anywhere.

We should support gas guzzlers, without the polar caps melting theres no way we can get to all that cheap easy oil burried up there /s ;)
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