[Truthiness]

Lincoln's hire of Matthew McConaughey to endorse the Lincoln lineup turned out to be a great move when it comes to MKC sales. They are now continuing with the ad series with a MKZ ad the features the A-list celeb yet again. In similar form to the first video, this one is mysterious and enigmatic as well. The ads are due to debut on TV during New Year's Day college football. The first ad focuses on the MKZ hybrid while the second seems to be advertising the MKZ's sunroof.

 

[MKZFan]

These are some great ads, if there's anything they need to do more of with ads, it's getting more well known people to be part of their ads.