I guess how people see it, is, if you can lease a BMW or Mercedes or even Cadillac that's viewed as being better in the luxury segment, why not get it over Lincoln which is sort of at the bottom.
Lincolns undesirable as lease vehicles
Lincoln and Volvo was ranked dead last out of all auto manufacturers.
Study participants said Lincoln and Volvo vehicles are less popular as lease options with 45.4% say they are less likely to lease a Lincoln than 10 years ago.
Not exactly a good sign for either company. Better lease options and better brand recognition are things both companies need to get a handle on.
Study participants said Lincoln and Volvo vehicles are less popular as lease options with 45.4% say they are less likely to lease a Lincoln than 10 years ago.
Not exactly a good sign for either company. Better lease options and better brand recognition are things both companies need to get a handle on.
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