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Discussion Starter · #1 ·
Lincoln and Volvo was ranked dead last out of all auto manufacturers.

Study participants said Lincoln and Volvo vehicles are less popular as lease options with 45.4% say they are less likely to lease a Lincoln than 10 years ago.

Not exactly a good sign for either company. Better lease options and better brand recognition are things both companies need to get a handle on.
 

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I guess how people see it, is, if you can lease a BMW or Mercedes or even Cadillac that's viewed as being better in the luxury segment, why not get it over Lincoln which is sort of at the bottom.
 

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If you look at the luxury segment it is congested by the Germans and Japanese imports. It's a tough segment to compete in.
It's a segment that the germans and japanese will have a hold of for a while unless Lincoln does something different, for now, the MKZ and other Lincolns will be for the smaller niche markets that want something different.
 

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the new MKZ should be able to help change things around over at Lincoln, just watch out for their monthly sales numbers vs the competition, it will be the best indicator to see how well it's doing.
 
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