My logic is not flawed. I pointed out in my post that Lincoln sales started at a lower number so it is easier to get percentage growth. Still, it is a feat to grow the brand by that much in just one year. I understand percentages thank-you.Your logic is flawed. Percentages lie and Lincolns is lying straight to your face. Because they have a lower sales volume YoY than rivals smaller incremental gains translate into much larger percentage gains, where as rivals have to post a much higher number to gain significantly.
If you sell 10 cars in one year and sell 1 more car the following year that is a 10% gain YoY
If you sold 100 cars per year you would need to sell 10 cars to achieve the same percentage growth YoY.
This is participation ribbon, everyone gets hugs me too culture. Luxury is exclusive and above all not cheap, what is cheap luxury? Vaporware, better yet a marketing strategy it doesn;t exist, and if someone says it does they're lying to you. If you believe them, well that's a different story
Lincoln's sales are increasing faster than its rivals
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Take a look at this chart that shows the percent change in US sales (January - May) for luxury car brands. While Lincoln may have had a lower number of sales to start with, it is still quite the achievement to have this level of growth for Lincoln. If Lincoln can continue to keep up this level of growth as it releases more models in the future, then maybe they will really be able to rejoin the big leagues of luxury autos.
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Another thing to look at is this chart that shows the percentage change in luxury vehicle price. As you can see, the trend is towards lower cost luxury, and Lincoln is near the forefront of this movement. What do you do if people can't afford luxury? Make luxury cheaper.
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Another thing to look at is this chart that shows the percentage change in luxury vehicle price. As you can see, the trend is towards lower cost luxury, and Lincoln is near the forefront of this movement. What do you do if people can't afford luxury? Make luxury cheaper.
