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Lincoln's market share less than Mercury's when it was killed off

4194 Views 9 Replies 6 Participants Last post by  Truthiness
Some great connecting the dots journalism from Jalopnik today. In 2010 Ford justified the end of the Mercury brand by explaining that "Of Ford Motor Company's 16% market share in the US, Mercury accounts for 0.8 percentage points, a level that has been flat or declining for the past several years."

The article goes on to point out that Lincoln's market share today is even worse than mercury's when it was ended. Lincoln currently enjoys a 0.57% market share in the US, and each year it seems to be going down.

Unless things turn around soon, Lincoln could join Mercury, Saturn and Pontiac in the car brand graveyard.
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Didn't Lincoln make a whole bunch of MKZ Hybrids?

I thought lowering the price for the hybrid would help them get up to par with sales but I guess that failed. I have seen so many issue topics on the MKZ. Starting to lose hope now...
It's just Lincoln hasn't settled themselves within those brands yet. Like when people think of luxury sedan how long until they realized they left out Lincokn or is it even thought of?
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