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Lincoln was down 1% in sales the same period last year. The MKZ was down 7% as part of that figure. With many other car companies posting large gains (Lexus up 26%, Toyota up 17%, SUBARU up 43%) how does this news bode for Lincoln?

With the MKZ getting such good reviews, I think that the problem is with the brand itself. How can Lincoln position itself as an exciting brand, moving away from its old-person-car stereotype?
 

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Mercedes-Benz is trying to seem new and fresh by creating a social media instagram contest thing. maybe Lincoln could try that. (half joking.) So much of the imagery and vibe of the car screams I am kinda old and have a serious life and am getting older each day. I wish that the car would make people seem younger and more hip rather than less the opposite.

Maybe they can hire Beyonce and Jay-Z to drive it around for a while or something...
 
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