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Lincoln poised to double MKZ Hybrid production - Autoblog



The Lincoln MKZ Hybrid has been something of a hit for Ford since the beginning, exceeding the company's modest projected 15-percent take rate for more than two years (we say "modest" because that still means an overwhelming majority of Lincoln customers are passing up on the gas-electric powertrain even though it costs the same as the standard model). Either way, Lincoln builds 700 MKZ Hybrids at its plant in Mexico each month, but has sold 715 of them in each of the past three months. That's why, according to a report in The Detroit News, when the restyled 2014 MKZ Hybrid arrives (non-hybrid pictured), Ford is doubling production compared to 2013. Instead of the hybrid model being 20 percent of production, the new hybrid will make up 40 percent.

Ford is doing well with hybrids in general – its portion of the electrified vehicle segment jumping 12 points in a single year to 16 percent. Assuming Ford doesn't change the pricing strategy (along with the changes Ford is making to calibration to improve fuel economy), the sedan could continue to "[show] other luxury hybrids how it's done" when it goes on sale later this year.
 

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For the price of the Hybrid model it's almost a no-brainer, also if you think about it the MKZ is possibly the coolest luxury hybrid you can get around it's price. Everything else just isn't as nicely equipped.
 

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Ford says that it will be selling the hybrid and the gasoline-versions of the MKZ at the same price. I don't see why anyone would buy the non-hybrid version if it doesn't cost anymore money.
 

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This is not a bad way to flood the market with hybrids especially at the same price as the base model. Everyone is going to jump on the bandwagon.
 

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Doesn't this worry some of you though? With the amount of MKZ's that Ford is pumping out wouldn't you think that a few things could be missed. Ford doesn't exactly have a clean slate record for recalls and most of the times they are serious.
 

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Doesn't this worry some of you though? With the amount of MKZ's that Ford is pumping out wouldn't you think that a few things could be missed. Ford doesn't exactly have a clean slate record for recalls and most of the times they are serious.

Well screw it that's what warranties are for. Come on a "brand new" hybrid at this price they are clearly trying to make a statement. Ecoboost is taking over whether you like it or not.
 

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I wonder what the competitors will do when they see that Lincoln MKZ hybrids are so cheap but are selling high in volume. what reaction can they possibly have? Will they end up doing the same thing?
 

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I wonder what the competitors will do when they see that Lincoln MKZ hybrids are so cheap but are selling high in volume. what reaction can they possibly have? Will they end up doing the same thing?
This is the first time that I have sent his done especially with new found technology like the hybrid. I doubt anybody else would follow in on the crazed tactic. Lincoln/Ford is really going all in though I just hope they don't get themselves in to more debt.
 

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There is so much demand for it at the moment which makes up for the increase of 20% which puts them at 40%. What happens when the demand gets even higher for the MKZ, Will the quality be the same in those circumstances.
 
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