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Lincoln MKZ sales jump up 114% over last month!!!

5359 Views 15 Replies 5 Participants Last post by  golfball
November was a great month for Lincoln. Overall, Lincoln sales were up 17% in November when compared to sales in November of 2012. That's good news, but the great news is that the MKZ's sales went up by 114% over last November's sales! In California retail sales tripled for the MKZ.

Are things turning around for Lincoln?
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ok hold on one second though, the MKZ being sold last november was at the tail end of its design cycle. A completely different car...
Very true!

That being said, how do you expect the new MKZ to do? Just as good as the last MKZ?
its already doing better!
The combination of the MKZ being a new model and Black Friday sales was probably a driving force behind the sales figures here. It will be more telling how the MKZ stacks up to this year's sales figures next year. Seems like it is getting more popular though, which is a good sign for Lincoln.
i doubt that, November sales were down from October sales.

October '13: 2909
November '13: 2854

Still well down from its April '13 high of 4012 (when the launch was fully underway after production snafus)

Average YTD is 2685 MKZ's/month.
I think that the difference of 55 MKZs between October and November is not really statistically significant. Both months were still over the average YTD.
the average is skewed because of supply constraints in January and February. Quality control issues meant there were very few vehicles at dealer ships. If you omit the statistical out liars you get an average of 3126 units per month.

for a vehicle that moves in such low volumes as is, 55 less vehicles accounts for 2% of total volume, with an average transaction cost of ~$36K thats lost revenues of ~ $200,000
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