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Lincoln MKZ sales jump up 114% over last month!!!

5362 Views 15 Replies 5 Participants Last post by  golfball
November was a great month for Lincoln. Overall, Lincoln sales were up 17% in November when compared to sales in November of 2012. That's good news, but the great news is that the MKZ's sales went up by 114% over last November's sales! In California retail sales tripled for the MKZ.

Are things turning around for Lincoln?
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That jump in California sales might me due to marketing or something they've done to influence it.
ok hold on one second though, the MKZ being sold last november was at the tail end of its design cycle. A completely different car...
Very true!

That being said, how do you expect the new MKZ to do? Just as good as the last MKZ?
According to Zeps stats, although sales were down in november, they weren't all that bad. not much of a loss, still some but it could have been way worse.
the average is skewed because of supply constraints in January and February. Quality control issues meant there were very few vehicles at dealer ships. If you omit the statistical out liars you get an average of 3126 units per month.

for a vehicle that moves in such low volumes as is, 55 less vehicles accounts for 2% of total volume, with an average transaction cost of ~$36K thats lost revenues of ~ $200,000
Good way to put it, it add's up and really matters.
Any increase will be good even if it's just a few models more a month.
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