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The Lincoln brand might have a lot of catching up to do when it comes to competing in the luxury segment, but perhaps they’re on to something with hybrids. According to some recent figures released by the Ford luxury arm, a total of 394 MKZ Hybrids were sold in February, over a fifth (22 percent to be exact), of total MKZ sales that totaled 1,774.

There’s good reason for the preference, namely that the 41/36-mpg (city/hwy) car is priced identically to the non-hybrid model at $35,180.

By comparison, the mechanically-similar Ford Fusion Hybrid sold 1,379 units in February, with its much higher sticker price relative to the rest of the Fusion lineup meaning it accounted for just 6 percent of overall sales.
 
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