Discussion Starter · #1 ·
It’s been four months since the Lincoln MKZ midsize sedan was supposed to arrive at dealerships around the country.
That’s finally the case according to Ford marketing executive Jim Farley, who made the statement today during a conference call with reporters. Ford said it has shipped 11,000 units of the MKZ to dealers since production began in December, 2012 and that it expects to have sold over 4,000 in April.
The failed launch turned nightmarish saga began in the maker’s Hermosillo, Mexico manufacturing plant where MKZs leaving the assembly line were met with quality concerns.
Those models were then diverted to another plant in Flat Rock Mich. where the flaws were addressed, but it was too late to save the car’s planned launch. Required fixes created an accordion effect and before long, customers who placed pre-orders were left banging their forks and knives on the dinner table — literally.
SEE ALSO: Lincoln MKZ Delays Spur Ford to Buy Customers Dinner
In an attempt to salvage customer relationships, Lincoln offered to buy irked consumers a night out on the town in the form of $100 gift certificates.
With all that past, the brand is hoping things will smooth over.
“Although we’re encouraged, we’re far from victory,” Farley said.
[Source: The Detroit News]