[Truthiness]

The Lincoln MKZ was the first model launched by the reborn Lincoln Motor Company. That means it had a big job to do, mainly to bring Lincoln back from the brink. Was it successful? That is debatable.

The MKZ has gotten mixed reviews. Some like it, and some hate it. Pluses include the swoopy sheetmetal, elegant cockpit and a new marketing strategy. Minuses include three recalls and a delayed launch.

Should Lincoln consider the MKZ a success or a flop. Thankfully Lincoln has more models coming up that will help to continue Lincoln's resurgence. We are all rooting for you!

 

[MKZFan]

It's nor a success or failure to me. It does well enough with sales but at the same time it isn't some outstanding car that deserves to be the "Best Of 201x" list.

 

[golfball]

could have been better.

but not a failure

still one of lincolns popular cars.

 

[MKZFan]

The MKC is amazing, things from it could be what we see on the MKZ refresh model.

 

[alcatraz]

MKZ refresh won't be coming out for a long time though. I do agree that the MKC is better than the MKZ. If new models go more with the trends that the MKC has I think Lincoln's best models might be right around the corner.

As far as the MKZ goes, I don't think the car is a failure, but I'm sure that Lincoln wouldn't complain if it sold a bit better.

 

[zep]

the feck are you talking about, a reborn Lincoln when did they die???

Its exceeded the volumes of the outgoing MKZ. Success.

 

[golfball]

During the 1990s, Lincoln had fallen behind Japanese, European, and American competitors, primarily due to an aging product lineup. In 1998, the Lincoln-Mercury division underwent a major change as it became part of the operations of Ford Motor Company's Premier Automotive Group; PAG was a division meant to oversee the collective operation of the global Ford luxury-vehicle brands. This allowed Lincoln to develop models alongside import car companies owned by Ford (Jaguar, Volvo).

On December 3, 2012 Ford changed the name of the Lincoln division to the Lincoln Motor Company. To help differentiate Lincoln-branded products from Ford-branded products, Ford established unique design, product development and sales teams for Lincoln. In addition to the name change, the Lincoln Motor Company will introduce several all new vehicles in the years to come. The first of these new vehicles was the second-generation MKZ, which went on sale in early 2013. Ford appointed Jim Farley to lead the Lincoln Motor Co

 

[MKZFan]

I think if it wasn't for fleet sales of cars like it's Lincoln Town Car, they might not be around.

Going to NYC, you'll see a FLOOD of black town cars, crazy

 

[Truthiness]

Its not as though the previous MKZ had amazing sales numbers. I don't think that just by selling more units than the previous models, the new MKZ can be called a success. Almost every car that is brand new and redesigned will sell more than the older model.

 

[zep]

Its not as though the previous MKZ had amazing sales numbers. I don't think that just by selling more units than the previous models, the new MKZ can be called a success. Almost every car that is brand new and redesigned will sell more than the older model.

not true at all. Sales numbers are the ultimate confirmation of success. Car makers have this habit of building cars to you know sell them to people. Selling more then before is better then selling less than before no?

MKZ sold on pace with the Cadillac ATS which is "supposed" to be a miles better car...

 

[MKZFan]

Selling more the year after is a good thing, but like what truthiness said, it doesn't really define success. Then again it depends on the difference in sales.
There's no doubt the new MKZ is better than the last, even that for them might be considered "success". At least they're not doing worse.

 

[zep]

Selling more the year after is a good thing, but like what truthiness said, it doesn't really define success. Then again it depends on the difference in sales.
There's no doubt the new MKZ is better than the last, even that for them might be considered "success". At least they're not doing worse.

so you're telling me that a business does not define its success at launching a new product by take rate?

so they build new products for what, shiggles and gits? what defines a product launch success, impressions? How many teenage boys fondle themselves to the poster??

really what exactly?

 

[MKZFan]

How about the last MKZ not being close to impressive and this as a way for lincoln to try again to offer up a new product in hopes to do better?

 

[zep]

How about the last MKZ not being close to impressive and this as a way for lincoln to try again to offer up a new product in hopes to do better?

and they did do better, look at the sales numbers...