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Discussion Starter · #1 ·


Lincoln has brought back its "date night" program in hopes of garnering interest on its MKZ sedan. The program allows interested buyers a 24-48 hour test drive with the MKZ, which also includes dinner for two at a restaurant of your choice, up to $100 in value. The program is by invitation only.

The program was first used to appease frustrated customers who pre-ordered an MKZ only to wait through months of delays as Lincoln dealt with quality control issues.

To arrange the date night experience you'll have to contact Lincoln. Lincoln assures that there is no obligation to buy a vehicle or to attend a sales presentation with the program.
 

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Discussion Starter · #6 ·
I'm not willing to say its bad marketing without seeing some numbers on how many people who participate in the program actually end up as sales eventually. I'm sure many of the people who use the program are seriously considering the MKZ and a day or two with it probably helps them make up their mind.
 
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