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Lincoln has brought back its "date night" program in hopes of garnering interest on its MKZ sedan. The program allows interested buyers a 24-48 hour test drive with the MKZ, which also includes dinner for two at a restaurant of your choice, up to $100 in value. The program is by invitation only.

The program was first used to appease frustrated customers who pre-ordered an MKZ only to wait through months of delays as Lincoln dealt with quality control issues.

To arrange the date night experience you'll have to contact Lincoln. Lincoln assures that there is no obligation to buy a vehicle or to attend a sales presentation with the program.
 

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i guess this sort of helps but it's only going to be good for so long. i rather they give me another year of warranty or even a year of free maintenance which wouldn't cost them much in the first year, it's all basic stuff that still goes a long way for us.
 

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This is a sign that Lincoln has hit rock bottom. Who else would go this far just to try to hook potential buyers. I can really see people going just for the freebies. ****, why not take a trip since you have the **** car for 2 days lol
 

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This is a sign that Lincoln has hit rock bottom. Who else would go this far just to try to hook potential buyers. I can really see people going just for the freebies. ****, why not take a trip since you have the **** car for 2 days lol
thats the downside to it, you'll have people that just take part in it even though they don't actually want a Lincoln. It does help to drive a car to know if it's for you so at least they'll get some conversion going on.
 

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This is a sign that Lincoln has hit rock bottom. Who else would go this far just to try to hook potential buyers. I can really see people going just for the freebies. ****, why not take a trip since you have the **** car for 2 days lol
I don't think its rock bottom
Just bad marketing

They are actually doing pretty well so far (2014)
 

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I'm not willing to say its bad marketing without seeing some numbers on how many people who participate in the program actually end up as sales eventually. I'm sure many of the people who use the program are seriously considering the MKZ and a day or two with it probably helps them make up their mind.
 
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