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Discussion Starter #1 (Edited)


In one of the most complicated, reaching for it collaborations Lincoln and the Food network are tying themselves together.

Shaw Media's Food Network Canada has partnered with the Lincoln Motor Company of Canada on a new campaign combining the passion Food Network celebrity chefs have in the kitchen with the passion Lincoln has in creating the new 2014 Lincoln MKZ. Developed and executed by Shaw Media’s Marketing Ventures integrated sales team, the campaign features webisodes highlighting both the chefs’ inspirations and the vehicle's attributes in captivating personal stories about the importance of quality and design – essential traits in both fine dining and cars.
Seems they're really pushing hard to middle america.

With six online video webisodes, Lincoln draws a connection between each chef's favourite part of cooking and the sleek features of the 2014 Lincoln MKZ that fit seamlessly into their lives.
should i say reaching for it? I enjoy searing steak and a push button shifter. Although its more likely going to be about the philosophical creative talent that goes into luxury lo-mein analogous to the spiffy light bar that encompasses the lost days of lincoln. so yea, reaching for it.

The understated elegance of these spots highlight what makes both the celebrity chefs and the new 2014 Lincoln MKZ stand apart in the luxury categories of cooking and cars,” said Errol Da-Ré, Senior Vice President, Sales for Shaw Media. “This unique partnership will give viewers a rare glimpse into the personal connection these chefs have to both food and the Lincoln vehicle.”
I think that deserves a great big LOL.... a rare glimpse indeed, cultivated in the boardroom and pitched in conjecture. Whatever, maybe they'll sell a few more.
 

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This will be interesting. Good way to promote lincoln as that area of the Food industry is quite big. Could it turn out more sales for Lincoln?
 

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Wow, I don't even know what to say about this. Its enough to just sponsor a prize on a tv show or something but this is really pushing it. I don't see many similarities between cars and food. One is edible and the other is not.
 

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There are other ways of implementing lincoln into the food network, like "sponsored by lincoln" and little lincoln promos in the shows, just as some examples.
 

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Discussion Starter #5
yea there are little things to do, but this just screams reaching for it when you have XYZ celebrity chef trying to tie together duck confiet and a hybrid powertrain..
 

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Possibly.

But just maybe they did their research and discovered a ton of benefits by going with the Food Network, maybe it's an untapped area?
 

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Discussion Starter #8
oh no doubt its going to be highly effective. My issue is exactly that, it shouldn't be highly effective, not there...
 
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