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ehhh well to be honest if you dont like how the MKZ looks there are many other options in this segment that are just as competitive and even nicer.
thats right, the MKZ isn't for everyone, and it's not supposed to. i doubt lincoln cares about reaching out to everyone with this, they have their demographic and know who to market it to.
 

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The Lexus and Acura front ends are just as controversial but people still buy them.
You cant blaim poor Lincoln sales on design.

Its other factors as well. The brand just needs to make their cars more appealing
design is part of it
there's of course more to it.
Honda and Toyota has some of the worst designs out there but they seem to be doing something right since people still buy them. Lincoln should start emulating those top brands if they want to be like them
 
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