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Discussion Starter #1 (Edited)
Hybrids take a long time to pay back their costs. Most would assume buying a hybrid offers huge savings over pure gas models but because of the high prices when hybrids first broke market and their marginal fuel savings owners would have to own the Hybrid over 10 years before any savings were realized.

On the flip side Hybrid vehicles have cut the development costs for pure EV vehicles, not to mention there are EVS available for under $30,000.

A third point being that when Hybrids first came out they were foreign to the entire industry and they needed to change perception before mainstream uptake, plus gas hadn't settled in over $3/gallon. the ELR is breaking in at a time when hybrid vehicles have been around for almost a decade and consumers are used to the squeeze of $3-$4 gallonsinstead of viewing it as a temporary price even 2 years ago.

Lastly when hybrids first came out there were two options, the Honda Insight and Toyota Prius. Now Ford has EV's, Chevy has EV's (two of them), Fiat, Mitsubishi, Nissan and of course Tesla are all players in this market segment. EVs offered arent these far out ugly looking hybrid ducklings of a decade ago, they're stylish (somewhat) and engaging to drive.

Its a cool comparison to look at EV's vs Hybrids but in all fairness EV's are more a continuation of Hybrids than a straight up competitor to them.

 

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A lot of your argument falls apart when considering the Lincoln MKZ Hybrid, as it is priced exactly the same as the regular version of the Lincoln MKZ.
 

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Discussion Starter #3
A lot of your argument falls apart when considering the Lincoln MKZ Hybrid, as it is priced exactly the same as the regular version of the Lincoln MKZ.
Not necessarily, the part you're referring to is referencing when hybrids first broke into the market. Uptake was slow on hybrid vehicles because of the premium paid for the technology. As the technology reaches maturity (break even) it comes down in price, evident by MKZ Hybrid pricing.

The point of my argument is looking at the development of EV's in relation to hybrids. The chart included in the OP compares the consumer uptake of hybrids and EVs over the same time frame from launch.

EVs benefited from hybrids first breaking the perceptions of consumers and much of the technology is overlapped. EV's should be viewed as an evolution of Hybrid tech not a competitor.
 

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Discussion Starter #5
Definitely won't save money in the first years of ownership, it will take some time for you to break even
most Hybrids take at least 5 years if not more to break even on the initial premium. Considering most new vehicle turnover is in the form of leases majority of people never even get to realize the savings a Hybrid promises.

With the MKZ Hyb priced the same as the gasser it changes things a little bit, but Ford still has the problem of no one buying Hybs. Why do you think they dropped the price to par with the gasser, good will? Not a shot, with new inventory steadily coming down the pipe the glut has to get cleared somehow...
 

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that is what makes the MKZ hybrid an easier sell. There is no cost calculation because they are sold at the same price so you can enjoy fuel savings right away.
 

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Discussion Starter #7
that is what makes the MKZ hybrid an easier sell. There is no cost calculation because they are sold at the same price so you can enjoy fuel savings right away.
Theres also the psychology of it though, when shopping for luxury products a lower price doesnt always win. by dropping the price of the MKZ Hyb it indicates that something is wrong, people dont want this car. Why would I now go out and buy a premium vehicle that cant even stand by its price tag? whos to say in 2 months the MKZ Hyb wont be even cheaper than the gasser? When makers start fiddling with prices it sends disturbing messages to the audience.

Price slashing works for brands like wal-mart and Kia but when your trying to sell a $50,000 Lincoln dont try and attract me by lowering the price, it just tells me Lincoln doesnt even view itself as worth $50,000
 
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