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Funny thing came up when reading about the MKZ Hybrid. We know Lincoln has made the Hybrid a no cost option, but whats funny is that the base MKZ received an $1100 price bump. Heheheh those clever Trevors, bump the price up and then make options no cost. Loveliest marketing shtick this side of Detroit
Yeah so basically the price increase for the base mkz was to cover for the "free" hybrid options.
 
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