[alcatraz]

Often times the extra money you would save on gas by buying a hybrid vehicle is outweighed by the extra cost of buying the vehicle itself. That is not the case with the Lincoln MKZ Hybrid. Ford has decided to price the hybrid model of the Lincoln exactly the same as the regular version of the vehicle. This is the first time that any car company has done this.

How is Ford able to do this and still remain profitable? Do hybrids actually cost more money to produce, or have car companies just been gouging people until now?

 

[zep]

Because they have a glut of them rotting in yards, My dad has been a mechanic at a local Ford dealer for over 20 years and he was telling me the other day how many hybs they have lying around the lot, nobody even wants to look at them. He said they pretty much cant keep gasoline MKZs on the lot theyre moving so fast but the hybrid is a joke to most shoppers.

 

[alcatraz]

Is that because it was priced higher before, or just because people have some type of natural aversion to hybrids? Everything I've heard about the MKZ Hybrid has been positive, so I am surprised by that.

 

[importh8t3r]

ford is probably taking a hit for doing this. while they have it at no extra cost, every car maker does. sometimes they do this and make up their losses somewhere else

 

[zep]

Is that because it was priced higher before, or just because people have some type of natural aversion to hybrids? Everything I've heard about the MKZ Hybrid has been positive, so I am surprised by that.

some of it has to do with the QC issues coming out of the Hermosillo manufacturing facility in Mexico. When the MKZ was launched during the Superbowl ford didnt actually have any inventory of MKZs, the delay in production actually cooled off interest quite a bit as excited buyers went to the dealers and were told sorry, QC issues. I'm certainly not coming back after that, are you?

People do have a natural aversion to Hybrids but i think thats because any efficiency advantages they have are marginal at best. Savings are much more noticeable in EVs. Another factor could be the way the Hybrid system is designed, Hybrids running on electricity are boring. A much cooler Hybrid system has electric and gas working in conjunction, electric power kicks in to give performance boost and reduce fuel consumption.

For example during standstill acceleration the electricity would help the car out of the hole or when overtaking the hybrid shoots a jolt of power through the system similar to KERS in F1 so the vehicle doesnt have to downshift and sprint, it cruises past with the smooth pull of electricity.

 

[golfball]

The hybrid model is not as popular. By offering it at the same price it will sell better. How do they do it? I'm sure they don't make as much money on the hybrid.

 

[Truthiness]

some of it has to do with the QC issues coming out of the Hermosillo manufacturing facility in Mexico. When the MKZ was launched during the Superbowl ford didnt actually have any inventory of MKZs, the delay in production actually cooled off interest quite a bit as excited buyers went to the dealers and were told sorry, QC issues. I'm certainly not coming back after that, are you?

People do have a natural aversion to Hybrids but i think thats because any efficiency advantages they have are marginal at best. Savings are much more noticeable in EVs. Another factor could be the way the Hybrid system is designed, Hybrids running on electricity are boring. A much cooler Hybrid system has electric and gas working in conjunction, electric power kicks in to give performance boost and reduce fuel consumption.

For example during standstill acceleration the electricity would help the car out of the hole or when overtaking the hybrid shoots a jolt of power through the system similar to KERS in F1 so the vehicle doesnt have to downshift and sprint, it cruises past with the smooth pull of electricity.

So does the Lincoln MKZ Hybrid switch between electric and gasoline power, or does it use both simultaneously?

I don't see the disadvantage to buying the hybrid if the regular model costs the same as the hybrid.

 

[zep]

So does the Lincoln MKZ Hybrid switch between electric and gasoline power, or does it use both simultaneously?

I don't see the disadvantage to buying the hybrid if the regular model costs the same as the hybrid.

it switches between the two. the MKZ hybrid will do 85 mph in pure electric mode before switching on the gas. not sure how long of a range you have travelling at 85 miles per

 

[zep]

Funny thing came up when reading about the MKZ Hybrid. We know Lincoln has made the Hybrid a no cost option, but whats funny is that the base MKZ received an $1100 price bump. Heheheh those clever Trevors, bump the price up and then make options no cost. Loveliest marketing shtick this side of Detroit

 

[radzer0]

As they produce more hybrids on the same system production costs go down. Which is why they are now making a fusion S hybrid. Even cheaper than the current SE hybrid.

 

[MKZephyerstein]

Funny thing came up when reading about the MKZ Hybrid. We know Lincoln has made the Hybrid a no cost option, but whats funny is that the base MKZ received an $1100 price bump. Heheheh those clever Trevors, bump the price up and then make options no cost. Loveliest marketing shtick this side of Detroit

Yeah so basically the price increase for the base mkz was to cover for the "free" hybrid options.