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I wouldn't say they are struggling. There are always more popular brands. It's not like all the brands will be successful. I don't think Infiniti and Acura are doing that poor either. They all have respectful cars.
 

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Quality and reliability is key, but so are rethroneable vehicles.
just look how unreliable german cars can be yet people still buy them and wait for them like a bunch of little girls at a bieber concert. Someones people will love a car or brand so much they will buy it even though they know there will be issues. People buy in just to be apart of the lifestyle.
I'd say some of the problems people are having with the MKZ are greater than what you get with BMW and Mercedes.

The German brands have gotten much better over the years in terms of reliability.
 
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