I think it has more to do with quality control and reliability.Exactly.
I think the first step to a better brand would be platforms that are totally unique to them, nothing that shares a platform with Ford. It's killing them
I'd say some of the problems people are having with the MKZ are greater than what you get with BMW and Mercedes.Quality and reliability is key, but so are rethroneable vehicles.
just look how unreliable german cars can be yet people still buy them and wait for them like a bunch of little girls at a bieber concert. Someones people will love a car or brand so much they will buy it even though they know there will be issues. People buy in just to be apart of the lifestyle.