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Discussion Starter · #1 ·
Finally the folks down at Ford/Lincoln are saying what we have been thinking for a long time. J Mays, Ford's Design Chief, said that Lincoln is "not true luxury." He went on to declare that Lincoln is in an investment stage that will probably take a good ten years.

Some analysts compare Lincoln to other struggling luxury brands like Infiniti and Acura.

Does ten years sound right to you for Lincoln to turn things around? Would you put Lincoln in the same league as Acura and Infiniti? (Because I thought Infiniti was doing better...)
 

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Discussion Starter · #12 ·
Exactly.

I think the first step to a better brand would be platforms that are totally unique to them, nothing that shares a platform with Ford. It's killing them
Sharing platforms cuts cost by a lot though, so I don't think that that would be a smart change, nor a change that is likely to happen. Quite the opposite, I think that Lincoln should use the new Ford Mustang chassis for a vehicle.

As far as whether or not Lincoln will be back in the game in 10 years, I would say that right now the outlook doesn't look good, but a lot can happen in 10 years. One super successful model, one concept that turns things around, it only takes one thing to start a domino effect.
 

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Discussion Starter · #17 ·
even if he was reffering to the ford fusion it makes no sense, the Fusion sells like a kinghellfreak.... Every single automaker shares platforms across their lineups. Every single Audi, except for R8 rides on the same modular platoform that can be stretched or shortened on a whim... It just that when you compare MKZ to its segment competitors it is hurt by riding on the Fusion

The 2016 Camaro is going to ride on the same platform as the Cadillac ATS... Lincoln products are good, the question is for who? In my mind alot of what lincoln does is still geared towards their north of 60 clientele. It wont be until they start aiming at the 40 year olds that Lincoln will change...

But fords design chiefs comments are more a battle cry than a death knell. They know they have to be better, rally the troops general!
I agree that it seems that Lincoln is aiming at an older clientele. The brand needs to see itself as something younger and cooler. I also think that Lincoln could use a bit of a design language update. The back of the MKZ looks great and so does the inside, but the rest of the exterior needs some changes. Aiming at a younger crowd, which is what many other luxury brands are doing right now, would likely do good things for the brand.
 
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