Ford Design Cheif says Lincoln is "not true luxury"

Finally the folks down at Ford/Lincoln are saying what we have been thinking for a long time. J Mays, Ford's Design Chief, said that Lincoln is "not true luxury." He went on to declare that Lincoln is in an investment stage that will probably take a good ten years.

Some analysts compare Lincoln to other struggling luxury brands like Infiniti and Acura.

Does ten years sound right to you for Lincoln to turn things around? Would you put Lincoln in the same league as Acura and Infiniti? (Because I thought Infiniti was doing better...)