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Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.

Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.

Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.

Farley says Lincoln learnings in China could influence brand in US
 

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Not sure how Lincoln will pan out. Though I can understand the risk and reward Lincoln is taking in opening up a market there. If they can get Chinese sales up it could really help relaunch the Lincoln brand worldwide.
 

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With China's economy on the rise, it will be a smart move for just about any auto company to make ways over their. For a high end brand like Lincoln they could do well since there is somewhat of a demand for those kinds of vehicles in China.
 

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Lincoln is not the first to come up with the idea of establishing dealership over in China. This would help Lincoln's brand grow globally. The Asian market need premium brand like this.
 

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It's hard to say. The market in China is a much faster growing market vs the US so it is hard to compare. Plus I can tell you that the wealthy in China always want exclusive products. Lincoln being a new brand to the country but not new to the game will give them a peaked interest with buyers.

They just need to deliver in customer service and keep pumping out better and improved designs and features.
 

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I have no clue as to the tastes of China when it comes to automakers. But I'm thinking there is a lot of German luxury. I could be wrong. Anyone been to China who can share what cars they see on the road.?
 

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I have no clue as to the tastes of China when it comes to automakers. But I'm thinking there is a lot of German luxury. I could be wrong. Anyone been to China who can share what cars they see on the road.?
Judging from the cars I seen China come out with, im not too sure how good or bad this China influence might be.

looks like we'll have to wait it out and see how it goes.

Most China car's i've seen have been poor knock off's of higher end vehicles.
 

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I wouldn't even bother driving a car there for that price. Is it just the cost of living over their or is it really how they value the air control. consider it a luxury to even drive then pretty much.
 

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I'm guessing there is such a high demand for luxury vehicles like the MKZ over in Singapore. I would say the market for vehicles would be imported second hand cars that are more attainable in terms of price.
 

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I wouldn't even bother driving a car there for that price. Is it just the cost of living over their or is it really how they value the air control. consider it a luxury to even drive then pretty much.
Yup, for them it's really a luxury to even drive, it's also like that for us too but in a different way. Sucks that it's like that for them, at least with more affordable and compact Luxury vehicles becoming available they might have a chance at getting them.
 
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