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Could Lincoln bring back the Blackwood pickup truck?

8336 Views 4 Replies 3 Participants Last post by  Truthiness
The Lincoln Blackwood is pretty well known, but not for the right reasons. Its production only lasted 15 months with 3,356 units being produced in 2002. It made a return in 2006 as the Mark LT, but that also came to a close pretty quickly as sales ceased in 2008. Fun fact: the Blackwood is still sold in Mexico, where it is Lincoln's best-selling nameplate.

The pick-up truck market is really heating up with plenty of options and amazing sales numbers. Could we see a return of the Blackwood, this time using the new F-150's aluminum body? Here is a render of what a new Blackwood could look like based on the new Navigator.

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I think it makes sense for Ford, it's one more way for them to make use of the F-150 platform although it's not a big deal. If it was a project started from the ground up it would be a bigger issue.
But simply making the Blackwood because you could use the F-150's platofrm is not a very good reason to make it. I just don't think that it would sell that well. I think that it would be a step backward for Lincoln. Lincoln is in a delicate time right now. Every model that they release needs to further bolster and develop the brand -- no models can end up as a mistake.
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