Could Lincoln bring back the Blackwood pickup truck?

8352 Views 4 Replies 3 Participants Last post by Truthiness, Jan 31, 2014

alcatraz

Discussion Starter · Jan 28, 2014

The Lincoln Blackwood is pretty well known, but not for the right reasons. Its production only lasted 15 months with 3,356 units being produced in 2002. It made a return in 2006 as the Mark LT, but that also came to a close pretty quickly as sales ceased in 2008. Fun fact: the Blackwood is still sold in Mexico, where it is Lincoln's best-selling nameplate.

The pick-up truck market is really heating up with plenty of options and amazing sales numbers. Could we see a return of the Blackwood, this time using the new F-150's aluminum body? Here is a render of what a new Blackwood could look like based on the new Navigator.

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alcatraz

Discussion Starter · #3 · Jan 30, 2014

MKZFan said:
I think they should even if it's just a very limited production, people will still buy them and people will even view Lincoln in better ways.

I think that both of those points are debatable.

people didn't buy very many of them the last time that Lincoln tried this out. And with the F-150 being so strong, I'm not sure it makes sense for Ford.

It follows that if people didn't like the last Blackwood and didn't buy it, if the same thing were to happen with a new Blackwood it would diminish Lincoln's brand image.

It is not necessarily a bad idea, but i think that Lincoln would be extra cautious if they did end up doing it.

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