Lincoln MKZ Forum banner

Cadillac is rooting for Lincoln

6785 Views 18 Replies 7 Participants Last post by  MKZFan
"I root for the folks at Lincoln," said Bob Ferguson, Cadillac brand boss, to AutoGuide while at the Detroit Auto Show earlier this week.

The comments are a contrast to what Cadillac design chief Ed Welburn said earlier this year. "They're not a global luxury brand. i don't consider them a competitor," he said in an interview.

Is Cadillac the only true American luxury brand? “Not at all,” said Ferguson. “I’m not dismissive.” He then went on to explain his philosophy. “The better we do as American luxury makers, the more credibility it adds to our offering.”

Ferguson had similar words for Tesla. "When people ask me what I think about Tesla, I tell them; 'Isn't it great to see another American luxury company doing well.'" He went on to say that Lincoln has "difficult cards to play."

Cadillac is doing much better than Lincoln at the moment with more models and sales. The brand also just released the new ATS Coupe. Lincoln has only 5 models, and one of them is the dated Lincoln Navigator.

Cadillac Boss is Pulling for Lincoln » News
1 - 4 of 19 Posts
Lets have a look at the numbers....

Total Lincoln Sales: 81,694
Total Cadillac Sales: 182,543

Lincoln sells 5 models= 16,338 sales/model
cadillac sells 14 models= 13,038 sales/model

So Cadillac can root for Lincoln all they want but their only advantage is having more offerings. Sales/model does not lie...
they're 2013 totals. wonder where 2014s will be with MKC coming online
thats not necessarily true, MKZ starts at $36K, ATS starts at $33K. MKX starts at $39 SRX starts at $37K....
that would make the american luxury car industry look better, but we all know thats impossible
what are you talking about. Caddy and Lincoln were the pinacle until the 80s. The fuel embargo really hurt them because it meant the big V8s needed to be phased out for fuel efficiency. Through the 60s and 70s Mercedes and BMW meant absolutely nothing here, Audi didnt even exist.
1 - 4 of 19 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.