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Lets have a look at the numbers....

Total Lincoln Sales: 81,694
Total Cadillac Sales: 182,543

Lincoln sells 5 models= 16,338 sales/model
cadillac sells 14 models= 13,038 sales/model

So Cadillac can root for Lincoln all they want but their only advantage is having more offerings. Sales/model does not lie...
what production year are those numbers from?
with cars like the ATS i would expect more sales from Cadillac.
So far they seem to hitting a wider range of cars, much more than Lincoln, which is what might make Cadillac feel they're far superior
 

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Cadillac is like the Mercedes of american luxury cars, so in that case, people are far more likely to buy Cadillac. Lincoln is catching up, but at the rate both brands are going lincoln will be behind for a while.
 
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