Lincoln MKZ Forum banner

Cadillac is rooting for Lincoln

6783 Views 18 Replies 7 Participants Last post by  MKZFan
"I root for the folks at Lincoln," said Bob Ferguson, Cadillac brand boss, to AutoGuide while at the Detroit Auto Show earlier this week.

The comments are a contrast to what Cadillac design chief Ed Welburn said earlier this year. "They're not a global luxury brand. i don't consider them a competitor," he said in an interview.

Is Cadillac the only true American luxury brand? “Not at all,” said Ferguson. “I’m not dismissive.” He then went on to explain his philosophy. “The better we do as American luxury makers, the more credibility it adds to our offering.”

Ferguson had similar words for Tesla. "When people ask me what I think about Tesla, I tell them; 'Isn't it great to see another American luxury company doing well.'" He went on to say that Lincoln has "difficult cards to play."

Cadillac is doing much better than Lincoln at the moment with more models and sales. The brand also just released the new ATS Coupe. Lincoln has only 5 models, and one of them is the dated Lincoln Navigator.

Cadillac Boss is Pulling for Lincoln » News
1 - 6 of 19 Posts
Lets have a look at the numbers....

Total Lincoln Sales: 81,694
Total Cadillac Sales: 182,543

Lincoln sells 5 models= 16,338 sales/model
cadillac sells 14 models= 13,038 sales/model

So Cadillac can root for Lincoln all they want but their only advantage is having more offerings. Sales/model does not lie...
what production year are those numbers from?
with cars like the ATS i would expect more sales from Cadillac.
So far they seem to hitting a wider range of cars, much more than Lincoln, which is what might make Cadillac feel they're far superior
2014 should be better hopefully , seems like MKZ sales are on a steady incline from what i've been observing.
Cadillac is like the Mercedes of american luxury cars, so in that case, people are far more likely to buy Cadillac. Lincoln is catching up, but at the rate both brands are going lincoln will be behind for a while.
that would make the american luxury car industry look better, but we all know thats impossible
Cadillac's in general are a rare sight and when I do see them it's either an Escalade, or an older CTS, rarely an ATS or newer CTS
Interesting... they seem to be plentiful in Atlanta, GA. My wife actually just bought a 2014 ATS. We see much more of them around than Lincoln.. however, I'm starting to see more and more MKZ...
I guess it depends on location.
1 - 6 of 19 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.