"I root for the folks at Lincoln," said Bob Ferguson, Cadillac brand boss, to AutoGuide while at the Detroit Auto Show earlier this week.
The comments are a contrast to what Cadillac design chief Ed Welburn said earlier this year. "They're not a global luxury brand. i don't consider them a competitor," he said in an interview.
Is Cadillac the only true American luxury brand? “Not at all,” said Ferguson. “I’m not dismissive.” He then went on to explain his philosophy. “The better we do as American luxury makers, the more credibility it adds to our offering.”
Ferguson had similar words for Tesla. "When people ask me what I think about Tesla, I tell them; 'Isn't it great to see another American luxury company doing well.'" He went on to say that Lincoln has "difficult cards to play."
Cadillac is doing much better than Lincoln at the moment with more models and sales. The brand also just released the new ATS Coupe. Lincoln has only 5 models, and one of them is the dated Lincoln Navigator.
Cadillac Boss is Pulling for Lincoln Â» AutoGuide.com News
Well I think Cadillac rooting for Lincoln is so they don't come off as jerks from their previous comments but I think even for Cadillac they are fighting the import virus. A lot of people's 1st choice is the Germans and maybe Lexus and then Infiniti and Acura probably in that order. If Lincoln started to steal some import sales, the two classic American luxury car companies overall would have more clout