Black Label Information

I don't understand why they are limiting it to only those 5 urban centers. They surely would be able to deliver the Lincoln cars anywhere. I don't get the reasoning there. The Indulgence interior looks pretty nice to me. Love the wood material for the interior.

I feel like Lincoln started advertising this too soon. Everyone was excited about it and now they are like, actually its only available in 5 places and not for another year.

Likely it's where they know they will get people buying them and that if it fails their, it will fail everywhere else.

alcatraz said:

I don't understand why they are limiting it to only those 5 urban centers. They surely would be able to deliver the Lincoln cars anywhere. I don't get the reasoning there. The Indulgence interior looks pretty nice to me. Love the wood material for the interior.

I feel like Lincoln started advertising this too soon. Everyone was excited about it and now they are like, actually its only available in 5 places and not for another year.

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They're test markets. If the pilot program goes well in those concentrated urban markets look for it to branch out afterwards. I mean think about it, would a program like this really fly in the middle of Iowa or Nebraska.

Those 5 markets are clearly the leaders in US luxury vehicle sales so they have different demands and needs vs the rest of the country. I don't really have issue with that.

Plus wait for lincoln to get more models coming online and you will see the program grow... As far as i know this will only be for new models, so MKZ and MKC absolutely, MKX will be updated within the year I believe so thats in and MKS next year I beleive. Navigator will be left out...

I guess its true that they do need to make sure that there is sufficient demand. Do you guys think that there will be? It is partly the demand and partly people's willingness to pay extra for Black Label. I'm sure many will just go with standard upgrades instead of going for the super upgrades of the Black label program.

very nice. that is a sweet interior

Truthiness said:

I guess its true that they do need to make sure that there is sufficient demand. Do you guys think that there will be? It is partly the demand and partly people's willingness to pay extra for Black Label. I'm sure many will just go with standard upgrades instead of going for the super upgrades of the Black label program.

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Personally I think its more about developing a unique Lincoln dealership experience. Which is something they sorely lack compared to say Lexus, even Infiniti...

zep said:

Personally I think its more about developing a unique Lincoln dealership experience. Which is something they sorely lack compared to say Lexus, even Infiniti...

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Good point they do need that, they don't have anything else going on at the moment and havent for a while. It's a good starting point to more things like this.

So for you guys its more about the experience of choosing your Black Label options at the dealership than actually having the Black Label in the car.

I suppose it would be enticing if they lured you in with the most luxurious options and there was a special routine that you went through in order to make all your final choices. Without that experience I bet a lot of people would skip over the Black Label options.