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2014 Lincoln MKZ Hybrid Production to Double

7K views 12 replies 10 participants last post by  AndyShane 
#1 ·


Lincoln is planning on moving more hybrids for the next model year of the MKZ, doubling the amount of gasoline-electrics being produced from 20 percent to 40 percent of the total vehicle mix.

Raj Nair of Ford’s global product development, confirmed this move to The Detroit News on Wednesday, citing the increased demand of the hybrid luxury sedan. Currently, the MKZ Hybrid costs $35,925, the same as its gas-powered variant, and sales of the gas-electric vehicle have increased during the past few months. This helped to improve Ford’s overall marketshare in hybrid vehicles from 12 percent last year, to 16 percent this year.

SEE ALSO: Ford Admits Hybrids Fail at MPG Claims: Fix Issued

Recently Ford’s hybrids have come under fire for not meeting the EPA estimates. In response the brand has offered a free “fix” for its hybrid vehicles which include the Lincoln MKZ.

SEE ALSO: 2013 Lincoln MKZ Hybrid Review

The launch of the 2014 Lincoln MKZ is expected later this year, as Lincoln continues to rebrand itself and move away from offering just luxury variants of Ford products.
 
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The Lincoln MKZ Hybrid has been something of a hit for Ford since the beginning, exceeding the company's modest projected 15-percent take rate for more than two years (we say "modest" because that still means an overwhelming majority of Lincoln customers are passing up on the gas-electric powertrain even though it costs the same as the standard model). Either way, Lincoln builds 700 MKZ Hybrids at its plant in Mexico each month, but has sold 715 of them in each of the past three months. That's why, according to a report in The Detroit News, when the restyled 2014 MKZ Hybrid arrives (non-hybrid pictured), Ford is doubling production compared to 2013. Instead of the hybrid model being 20 percent of production, the new hybrid will make up 40 percent.
 
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