Lincoln and Food Network - Lincoln MKZ Forum
User Tag List

 
LinkBack Thread Tools Search this Thread
post #1 of 10 (permalink) Old 01-29-2014, 09:54 AM Thread Starter
zep
Senior Member
 
Join Date: Jul 2013
Posts: 305
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
(Thread Starter)
Lincoln and Food Network



In one of the most complicated, reaching for it collaborations Lincoln and the Food network are tying themselves together.

Quote:
Shaw Media's Food Network Canada has partnered with the Lincoln Motor Company of Canada on a new campaign combining the passion Food Network celebrity chefs have in the kitchen with the passion Lincoln has in creating the new 2014 Lincoln MKZ. Developed and executed by Shaw Media’s Marketing Ventures integrated sales team, the campaign features webisodes highlighting both the chefs’ inspirations and the vehicle's attributes in captivating personal stories about the importance of quality and design – essential traits in both fine dining and cars.
Seems they're really pushing hard to middle america.

Quote:
With six online video webisodes, Lincoln draws a connection between each chef's favourite part of cooking and the sleek features of the 2014 Lincoln MKZ that fit seamlessly into their lives.
should i say reaching for it? I enjoy searing steak and a push button shifter. Although its more likely going to be about the philosophical creative talent that goes into luxury lo-mein analogous to the spiffy light bar that encompasses the lost days of lincoln. so yea, reaching for it.

Quote:
The understated elegance of these spots highlight what makes both the celebrity chefs and the new 2014 Lincoln MKZ stand apart in the luxury categories of cooking and cars,” said Errol Da-Ré, Senior Vice President, Sales for Shaw Media. “This unique partnership will give viewers a rare glimpse into the personal connection these chefs have to both food and the Lincoln vehicle.”
I think that deserves a great big LOL.... a rare glimpse indeed, cultivated in the boardroom and pitched in conjecture. Whatever, maybe they'll sell a few more.

Last edited by zep; 01-29-2014 at 09:57 AM.
zep is offline  
post #2 of 10 (permalink) Old 01-29-2014, 02:05 PM
Senior Member
 
Join Date: May 2013
Posts: 445
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 2 Post(s)
This will be interesting. Good way to promote lincoln as that area of the Food industry is quite big. Could it turn out more sales for Lincoln?



MKZFan is offline  
post #3 of 10 (permalink) Old 01-29-2014, 04:55 PM
Senior Member
 
Join Date: Jul 2013
Posts: 133
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Wow, I don't even know what to say about this. Its enough to just sponsor a prize on a tv show or something but this is really pushing it. I don't see many similarities between cars and food. One is edible and the other is not.
Truthiness is offline  
 
post #4 of 10 (permalink) Old 01-30-2014, 01:50 PM
Senior Member
 
Join Date: May 2013
Posts: 445
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 2 Post(s)
There are other ways of implementing lincoln into the food network, like "sponsored by lincoln" and little lincoln promos in the shows, just as some examples.



MKZFan is offline  
post #5 of 10 (permalink) Old 01-30-2014, 02:19 PM Thread Starter
zep
Senior Member
 
Join Date: Jul 2013
Posts: 305
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
(Thread Starter)
yea there are little things to do, but this just screams reaching for it when you have XYZ celebrity chef trying to tie together duck confiet and a hybrid powertrain..
zep is offline  
post #6 of 10 (permalink) Old 01-31-2014, 10:57 AM
Senior Member
 
Join Date: May 2013
Posts: 358
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
strange.. too much marketing dollars and nowhere to spend it?



golfball is offline  
post #7 of 10 (permalink) Old 01-31-2014, 12:33 PM
Senior Member
 
Join Date: May 2013
Posts: 445
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 2 Post(s)
Possibly.

But just maybe they did their research and discovered a ton of benefits by going with the Food Network, maybe it's an untapped area?



MKZFan is offline  
post #8 of 10 (permalink) Old 02-03-2014, 10:10 AM Thread Starter
zep
Senior Member
 
Join Date: Jul 2013
Posts: 305
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
(Thread Starter)
oh no doubt its going to be highly effective. My issue is exactly that, it shouldn't be highly effective, not there...
zep is offline  
post #9 of 10 (permalink) Old 02-03-2014, 02:06 PM
Senior Member
 
Join Date: May 2013
Posts: 358
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Are we going to start seeing Gordon Ramsey cooking on an MKZ anytime soon?



golfball is offline  
post #10 of 10 (permalink) Old 02-04-2014, 11:12 AM
Senior Member
 
Join Date: May 2013
Posts: 445
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 2 Post(s)
Quote:
Originally Posted by golfball View Post
Are we going to start seeing Gordon Ramsey cooking on an MKZ anytime soon?
Also how much longer till we see a meme with him throwing in Lincoln and Food all into one

Got to love those epic Gordon Ramsay memes



MKZFan is offline  
Reply

Thread Tools Search this Thread
Show Printable Version Show Printable Version
Email this Page Email this Page
Search this Thread:

Advanced Search



Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome