On paper, the Toyota Avalon and Lincoln MKZ, each redesigned for 2013, look similar. Their external dimensions are about the same, they’re priced in the low $40,000s, and they have well-crafted interiors with plenty of features. Each also is now available in a hybrid version for drivers who want to stretch their fuel dollars further.

But once you’re behind the steering wheel, it’s clear that the two models have very different DNA. The  Avalon is largely about getting from point A to point B with plenty of comfort and convenience. It provides a better driving position and a more spacious, stretch-your-legs-out rear seat.
The MKZ, on the other hand, is much more fun to drive, with taut, agile handling that rivals that of many European sports sedans. But you might not expect the MKZ to also provide a steadier, more comfortable and compliant ride and a somewhat quieter cabin—traits that have long been associated with the  Avalon.
That’s partly a byproduct of the  Avalon’s redesign, which has given Toyota’s large car better handling at the expense of its previously plush ride comfort.

Where the MKZ loses points is in its complicated MyLincoln Touch control system, tighter rear seat, and so-so visibility.

The  Avalon and MKZ hybrids join the Lexus ES as the only gas/electric models available in this price range. And here, the  Avalon Hybrid has a slight edge, delivering a frugal 36 mpg overall—the same as the ES 300h—compared with 34 for the MKZ Hybrid. Even the 24 mpg of the conventional Avalon’s  V6 edges the 23 of the MKZ’s turbocharged four-cylinder engine.

Lincoln will lose the hybrid vehicle battle with Toyota/Lexus, Toyota/Lexus has been creating great hybrids for way too long and their luxury hybrids are the best yet. Lincoln is fortunate that they are the only American car maker to sell a luxury hybrid in the segment the MKZ is in

Lincoln is still new to the hybrid world but give them some time and they be able top figure things out. Ford has the ecoboost in the works too. I think given the time the could establish something good with the hybrid system.

The Avalon is a bit boring for my taste the front of the new MKZ beats it with just that. When it comes to mileage it will be a close chase, but toyota has been in the hybrid technology for a while since the prius. If it comes down to who has better hybrid tech ill settle with toyota.