Lincoln creates new fragrance to mask old person smell
Lincoln has been associated with old people for a while, but they are trying to shake that image now. Part of their strategy is to start pumping their dealerships full of a new fragrance called the Essence of Lincoln. It has hints of jasmine, green tea and tonka in it. Hopefully it will cover the old person smell in the dealerships.
Lincoln tries to hide the old people smell with new dealership perfume
While the Essence of Lincoln might sound crazy, Lincoln experience training manager Dennis Carnevale says it's "a subtle, yet powerful tool for our dealers to use to help clients make an emotional connection to their store and the Lincoln brand.”